We like it when things come together.
Amanda Wayne, Leeds Metropolitan University
My advert is based on the message that the Viera television combines all of the previously separate technologies needed, playing on the consumers often frustrated view of technology moving too quickly and almost over-running and overwhelming their home with wires. It addresses the complex nature of the product by using simple graphics and delicate sounds to help simplify the separate features of the television and to create a pleasing audio-visual animation which is brightly coloured and eye-catching. The advert itself strays from describing the technology in detail as the idea of 'simplicity' is key; however there is room for an insert detailing the finer points of the Viera Television if necessary. The coloured triangles represent the different elements of the product, which ultimately come together and dance. The advert presents an ideal of simplicity amongst what may feel like an overwhelming chaos of new technology. 'We like it when things come together'.
