YCN

Panasonic

‘It’s not just a TV, it’s an HD home entertainment HUB!’

James Fox, Loughborough University

Category: TV Ad

The advert conveys the key fact that this is more than just a normal TV; this is the next generation, an HD home entertainment HUB! It is the HUB that connects together friends and family, everyone matters. The spinning cube represents the HUB. Showing how TV is brought to life with Panasonics HD technology. Also how it allows you to share your photos and movies in a fun and entertaining way. The TV is no longer just another object in a home, it is so much more. It is now a central part of the home that connects everyone and everything together.

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The Winner

As the winner of the Next Generation Talent 08 competition James received over £2,500 of Panasonic gear including a stunning 42” plasma TV and a week’s experience at one our creative agencies. Loughborough University also received £2,500 worth of Panasonic products.

The Judging

The judging panel drew the shortlist on 8 December 2008. See what the judges thought of this entry here and check out the videos and photos of the judging.

The Voting

The final vote was decided by the public. During their votes on 9 and 10 December 2008 the public crowned James Fox's "boxes" video the winner of Panasonic's Next Generation Talent Competition 2008.