Electronic devices coming to "life" shown via their "on" lights.
David Childs-Clarke, Ravensbourne College of design and Communication
The Panasonic HD Hub brings HD peripherals to "life". An electronic device comes to life when the L.E.D. lights up. Once on, they can come together to create and display different forms of life. The essence of the life ("on" light) is animated to show the synergy and excitement that comes from the effects of the hub. The main part of the advert is made up of moving L.E.D.s that are Red and Green like "on" lights. They show links between the devices and the things they capture.
